How much you can pay per customer before you lose money
You enter your numbers once and walk away with four figures and a threshold beside each one. Whichever comes out red is your decision this week.
One-time payment of €37. Instant access, no expiry.
You set the budget on gut feel because nobody has put the numbers in front of you
Marketing isn't expensive or cheap. It's a division almost nobody does.
You don't know your ceiling
Without knowing what you can pay for a customer, any figure looks expensive. Or cheap. Both equally blind.
You miscalculate what acquisition costs you
The most repeated mistake: counting what the ad costs and forgetting the hours somebody spends until the sale closes. That cost is fiction.
You scale when it “looks” fine
And pull back when you get scared. With no written threshold, raising or lowering the budget is a hunch with your own money.
What you'll know by the end of an afternoon
You're asked for the data once. Everything else only calculates and classifies.
Your numbers
Everything needed, in one place: business, offer and acquisition. You're never asked for the same figure twice.
Diagnosis
The real value of your hour, the yearly cost of manual work, your CPA ceiling and your LTV/CAC ratio. Each with its colour threshold.
Lead projection
From budget to money, with your ceiling flagged in red the moment the real cost crosses it.
Growth plan
Can you invest more? Yes or no, with the condition that allows it and the wait between steps.
How to read this
What to do with every number in red, and which mistake gets made calculating each one.
Your copy, forever
- All five tabs, with the formulas and thresholds already built
- The same criteria taught inside the Accelerator, not invented thresholds
- A note beside every cell: where the number comes from and what it means
- No commitment and no renewal: you pay once
One-time payment of €37. No commitment, no auto-renewal.
And once you have the figures?
You'll know which of the four is in red. What the sheet won't do is move it: it doesn't launch a campaign, doesn't rewrite your offer and won't be watching your cost per customer tomorrow morning. That's what the Commands are for, or the subscription — where crossing the ceiling pulls the investment back with nobody watching the screen — or the Accelerator, if you don't know which of the four to attack first.
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What format do I get it in?
A Google Sheet. You make your copy in one click and work on that; the original stays intact so you can always start over.
Does it connect to my campaigns?
No. It's a cold audit: you enter the data. If what you want is the system watching on its own, that's the subscription, not this sheet.
Where do the thresholds come from?
From the Accelerator programme, where they're already used with students. None of them was invented for this sheet.
Do I need to know about metrics?
No. Every cell says where its figure comes from, and every result says what it means and what to do if it comes out badly.