On the Pro plan, on top of your plan fee, Markettai charges a fee on the part of your advertising spend above €5,000 in a month: 5% if you pay for Pro yearly and 6% if you pay monthly. That advertising spend is the money you pay Meta for your ads, not what you pay Markettai.

Example: if you spend €6,000 on ads in a month, you went €1,000 over the threshold. The fee is 5% of that €1,000 with yearly billing (€50 that month) or 6% with monthly billing (€60). If you spend €4,000, there is no fee.

The other plans do not pay this fee. It is calculated in arrears: at the start of each month we look at what you spent the month before. As long as you stay below €5,000 a month, it never affects you. If you regularly spend a lot, from about €15,000 a month Master costs you the same as Pro with its fee, or less.