BOOST System and autopilot
Every paid plan has BOOST watching the account. What changes with the plan is how much it can do on its own without asking you:
| Core and Starter | Pro and Master | |
|---|---|---|
| Watches your campaigns | Yes | Yes |
| Pauses an ad that is bleeding money | Yes, without asking | Yes, without asking, even with automation off |
| Every other change (budgets, audiences, new ads) | Proposed to you, you approve | Executed on its own, if you switch automation on |
- Watches your campaigns
- Core and Starter
- Yes
- Pro and Master
- Yes
- Pauses an ad that is bleeding money
- Core and Starter
- Yes, without asking
- Pro and Master
- Yes, without asking, even with automation off
- Every other change (budgets, audiences, new ads)
- Core and Starter
- Proposed to you, you approve
- Pro and Master
- Executed on its own, if you switch automation on
The emergency pause works the same on every plan: if an ad starts costing you far more than usual, BOOST stops it even if you gave it permission for nothing else. It is the only action that never waits, except on an ad you reactivated after BOOST stopped it: there it only suggests it (see «What it never touches»). It only asks for permission for this too if, on Pro and Master, you choose to always be consulted.
On Pro and Master, whether BOOST acts on its own is up to you: there is an automation switch in your settings, and while it is off BOOST proposes changes exactly as it does on Core and Starter. You can also ask it to always check with you, even with the switch on.
When BOOST proposes something and you do not answer, that suggestion expires after 7 days and it reassesses the situation from scratch. If you reject it, it will not propose the same thing again for 14 days.
Something not working? See «How to tell where the problem is».