The Logic of the Variable Fee: Monetizing Total Delegation

The Variable Fee is a cost component exclusive to the Pro Plan and is designed to ensure that MarkettAI only monetizes your business's success. This structure allows us to offer a lower entry price for Total Delegation (BOOST Engine), while the cost scales only if your ad spend grows.

How is the Variable Fee Calculated? 🧮

• The Variable Fee is a 5% Service Commission.
• This commission is applied only to the portion of the monthly Ad Spend that exceeds 5,000€.
• The Ad Spend of the first 5,000€ monthly is exempt from any commission.

Practical Billing Example

If your total Ad Spend for the month was 8,000€:

1. Fixed Cost of the Pro Plan: 200€.
2. Commission Exempt Amount: 5,000€ (spend up to this threshold).
3. Commission Amount (Excess): 8,000€ - 5,000€ = 3,000€.
4. Variable Fee Applied: 3,000€ x 5% = 150€.
5. Total MarkettAI Invoice: 200€ (Fixed) + 150€ (Variable Fee) = 350€.

The Inflection Point: Transition to the Master Plan 👑

There is a point where the cost of the Variable Fee makes transitioning to the Master Plan (whose fee is fixed and does not apply a Variable Fee) more profitable.

If your Ad Spend consistently exceeds 14,000€ monthly, the Master Plan (700€ fixed) is more economical than paying the Variable Fee and the fixed cost of the Pro Plan.