PCA Plans: Personalized Assistance for Execution and Strategy
The PCA Plans (Personalized Consulting Assistant) are a premium service that combines the autonomous power of MarkettAI with the knowledge and direct execution of a human specialist. They are designed for clients looking to delegate not only optimization but also the strategy of their advertising and content.
PCA vs. Total Delegation (BOOST Engine) 🧠
It is crucial to differentiate the role of the PCA specialist from the platform's Autonomous Engine:
- BOOST Engine (Total Delegation): Handles the optimization tactics (creative rotation, budget adjustment, pauses) 24/7.
- PCA Specialist (Human Service): Handles strategy, advanced setup, and account tracking, acting as a consultant.
PCA Service Tiers
There are two main levels of PCA assistance, designed for businesses seeking different degrees of strategic support:
| PCA Service | PCA 1 (Tactical Accelerator) | PCA 2 (Strategic Growth) |
|---|---|---|
| Recommended Base Plan | Pro Plan | Master Plan |
| Main Focus | Execution of tactics and complete delegation of initial setup. | High-level strategic consulting and deep analysis of overall performance. |
| Ideal For | SMEs that want to delegate the complete operation of Ads and Content. | Established businesses seeking strategic validation of their growth. |
Specialist Control and Access 🔒
To ensure trust and transparency, the client always retains ownership and total control over their subscription and ad accounts. The PCA specialist operates under a "Collaborator User" or "Account Assistant" role with limited execution permissions, never as the account owner.