Getting started & onboarding
Step 3: Define Your Interface Preferences
The final step of Onboarding allows you to customize the user experience within MarkettAI. These preferences do not affect the operation of your campaigns (Manual Mode vs. Delegation), but rather how you interact with the platform and the data.
Knowledge Mode: How You Want to Interact with the AI
Choose your comfort level. This mode adjusts the complexity of the dashboard and the number of visible metrics:
- 🎓 Guided Mode (Simplicity): Displays only essential metrics and buttons. Ideal for users who only want to launch ads and see direct results, without delving into complex analytics.
- 🔬 Expert Mode (Total Control): Unlocks all metrics (ROAS, detailed CPC, etc.) and advanced segmentation and campaign management options. Ideal for professionals or users looking to manually optimize (Starter Plan).
Application Theme (Visual Appearance)
- ☀️ Light Mode: The standard visual theme of the application, ideal for brightly lit environments.
- 🌑 Dark Mode: Reduces brightness and eye strain, ideal for long work sessions or working at night.


By selecting "Finalize Configuration", your preferences are saved, and you will be redirected to your Dashboard. Remember that you can change the Knowledge Mode and Visual Theme at any time from Settings > Preferences.
❗ IMPORTANT NOTE about Usage Modes: Manual Mode (Starter Plan) and Total Delegation Mode (Pro Plans and higher) are NOT configured in this step. This mode is automatically determined by your subscription plan and cannot be modified by the user.

