Dashboard Quick Tour: Your Control Center

The Dashboard (or Home view) is the starting point of your MarkettAI platform. It is designed to offer you an executive summary of your business status and key action shortcuts, fully adapting to your Knowledge Mode (Guided or Expert).

The Summary: Global Performance Score ⭐

The most visible element of the Dashboard is the Global Performance Score (0-10), displayed in a prominent main panel. This Score is a summary of your business's "health," considering key metrics like ROAS (Return on Ad Spend) and content activity. A high Score indicates healthy profitability and activity.

The Dashboard Adapts to You: Knowledge Modes

🧠 Guided Mode (Simplicity and Immediate Action)

• The objective is simplicity, hiding analytical noise.
• ❌ Metrics and Insights Not Visible: Action is prioritized over analysis. You must go to the Performance Dashboard to see the data.
• 🔗 Shortcuts (4): Four key action cards are shown: Campaign Management, Content Operations (Posts), Creative Assets (Creativities), and a button to View Performance Dashboard.

🧐 Expert Mode (Quick Analysis and Control)

• The objective is quick analysis and informed decision-making.
• 📊 Simple Metrics Visible: Displays summarized metrics (clicks, impressions, etc.) for a superficial evaluation without changing sections.
• 🔍 Insights Visible: Lightweight suggestions on recommended actions to improve performance are shown (in Manual Mode).
• 🔗 Shortcuts (5): Includes an additional shortcut to Template Management.

History and AI Actions (Total Delegation)

When your plan includes Total Delegation, the Insights section transforms to reflect the AI's work:

🤖 Instead of suggestions, the section shows the recent actions that the AI has automatically executed to optimize the business (e.g., "The AI paused campaign X to improve CPA"). This allows you to have a history of the BOOST Engine's interventions.