MarkettAI Glossary

Here you will find definitions for the key terms and proprietary terminology used by the MarkettAI platform, as well as basic digital marketing concepts to ensure the content is useful for all user levels.

MarkettAI Delegation and Optimization Concepts 🤖

• 🚀 BOOST Engine: Our unique optimization mechanism that "acts for you". It completely automates the campaign cycle, from design to budget, and ensures continuous profitability.
• ⚙️ Optimization Algorithm (Worker): The AI system responsible for the automatic rotation of creatives (assets), budget reallocation, and continuous decision-making in Total Delegation Mode.
• 👑 Total Delegation: Operating level where the AI automates campaign improvement and publication actions (Pro/Master Plans).
• ✍️ Manual Mode (Normal): Operating level where the user manages campaigns and the AI only offers suggestions (Starter Plans).
• ⭕: Creative Fatigue: Occurs when an ad ceases to be effective. The BOOST System detects this and automatically replaces it with a new one.
• 💰 COGS-First Approach: Optimization strategy based on profitability (Cost of Goods Sold), prioritizing real profit over vanity metrics.

Marketing and Meta Fundamentals 🎯

• 📈 Campaña: Main container for paid ads on Meta Ads, where budget, objective, and audience are defined.
• 🌿 Organic Post: Content publication without ad investment (free) managed from the "Posts" section of MarkettAI.
• 👁️ Impresiones: The total number of times an ad or post was shown to users (regardless of whether they clicked).
• 🏆 Objectives (Campaña): The main goal sought with an ad (e.g., Sales, Leads, Traffic).
• 📊 Meta Pixel: A code installed on the website to measure conversions, sales, and user behavior after viewing an ad.
• 💳 Ad Account: The space on Meta Ads where campaigns, billing, and performance data are stored.

Application Interface and Data Concepts 🖥️

• 🤓 Guided / Expert Mode: See previous section (Operating Modes).
• ⭐ Performance Score: A summary score (0-10) that indicates the general status of business performance and health.
• 🔍 Insights: Detailed suggestions offered by the AI to the user in Manual Mode to improve performance.
• 🖼️ Templatized Content: Visual or textual material generated from dynamic templates, created for rapid content generation.
• ✅ Actions (Performance): Section that shows the actions recommended to the user (Manual Mode) or the actions the AI has already executed (Total Delegation) to improve performance.