You have reached the end of the guide. If you have followed what came before, you now know how to read a campaign and decide about it, and you will also have noticed the problem with doing it by hand: good decisions arrive late, because they arrive when you sit down to look.

What changes exactly. On every paid plan BOOST watches the account and pauses an ad that is bleeding money on its own. What changes with Pro and Master is everything else: budget changes, audience adjustments and new ads can be carried out without waiting for your approval, if you switch the automation on (see «What each plan automates»).

When that step makes sense. There are three fairly clear signs:

• You are slow to answer. Proposals pile up or expire unanswered. Each one that expires is money that went while you were deciding.
• You have several campaigns at once. With one campaign you can watch by hand. With five, you cannot.
• You already know what you will answer. If you have spent weeks approving everything you are offered without changing anything, you are acting as your own middleman.

What is worth having ready first. That your Meta account is connected and free of pending warnings (see «What each Meta connection warning means»), and that you are clear about how much you are willing to pay per customer, because that is the limit the system works with.

What does not change. BOOST still does not touch what you pause, does not delete anything outright and does not publish on your social accounts on its own (see «What it never touches»). And you can go back to being asked about everything by switching the toggle off whenever you like.

If you are unsure whether it pays off, the plan comparison and the signs of when to change are in «When changing plan is worth it».