Getting started & onboarding

In your profile, next to each connected Facebook page and each connected ad account, Markettai shows a label with the state of that connection:

  • Connected, in green: all in order, nothing for you to do.
  • Action required, in amber: something is missing before you can work with that page.
  • Error or Disconnected, in red: Markettai cannot get access right now.
  • Syncing: the state is being checked, wait a few seconds.

When it is not green, the label also tells you the specific cause and offers you the button that fixes it. You do not have to hunt for anything: the app opens the step-by-step guide that matches each case.

Illustration of the Markettai robot opening a lock with a key.
What the label says
Instagram not linked
What it means
Your Facebook page has no professional Instagram account attached
What it offers you
Guide to link it
What the label says
No permission to advertise
What it means
Your Facebook user has no permission to run ads on that page
What it offers you
Guide to give yourself that permission
What the label says
No permission to publish content
What it means
The same as above, but for publishing on the page
What it offers you
Guide to give yourself that permission
What the label says
You have no ad account connected
What it means
You can publish, but not advertise, because the account that pays is missing
What it offers you
Guide to create it
What the label says
Your ad account cannot promote this page
What it means
The page and the ad account are not linked inside Meta
What it offers you
Guide to link them
What the label says
Your Meta session expired
What it means
Meta has closed the access, which is normal every so often
What it offers you
Button to reconnect
What the label says
The page or the account could not be verified
What it means
Meta is not answering about that item
What it offers you
Button to reconnect
What the label says
Payment issue pending at Meta
What it means
Meta cannot charge you for the ads
What it offers you
Direct link to your payment details at Meta
What the label says
Ad account disabled by Meta
What it means
Meta has blocked that account
What it offers you
Direct link to your account quality at Meta
What the label says
Unusual state at Meta
What it means
Something uncommon worth a look
What it offers you
No automatic action, check it in your Meta account

While a warning is unresolved, the automatic system does not act on that account (see «What it never touches»).