Every landing page Markettai creates for you, meaning every page people reach from your ads, comes with a Meta pixel installed. A pixel is a small piece of code that tells Meta when someone leaves their details, books an appointment or buys.

That signal is what separates the ads bringing you real customers from the ones bringing you only visits. Both Meta and Markettai's automatic system use it to decide where to put your money (see «What the system does while you sleep»).

The browser pixel only fires if the person accepts marketing cookies in the privacy notice on your page. Separately, your page notifies Meta from the server whether or not they accept cookies: when someone arrives from an ad, with their browser type and an anonymous identifier of the ad click, without their IP address; and when someone leaves their details or buys, also with their IP address and their email or phone, these two encoded so they cannot be read. Nothing else is ever sent unless the person typed it in. The basis is the legitimate interest in measuring your ads, and your page's privacy policy explains it.

Over time, this information is what makes your ads get shown more and more to people like your real customers, instead of to a generic audience.