Flow Guide: Organic Content as a Source of Profitable Campaigns 🗓️

Organic content is your free testing bank. This guide provides you with action guidelines to maintain a healthy flow and, most importantly, how to identify and monetize a successful organic post, turning it into a low-risk paid ad.

1. Publishing Cadence and Timing (The When) ⏱️

Consistency is more important than saturation. Don't post just to post, but avoid disappearing:

• Healthy Rhythm: Aim for a daily post or, if not possible, maintain a minimum of 3 to 4 high-value posts per week.
• Alignment with Peaks: Launch your content during your audience’s activity peaks. This maximizes initial Engagement, which is vital for the social network algorithm.

2. Types of Content that Generate Value (The What) 💡

Organic content should focus on brand building, not direct sales. The most effective types of content are:

• Educational/Informative: Quick tutorials, industry tips, or solutions to common problems. This establishes your authority.
• Relatable/Entertainment: Content that generates an emotional reaction or is easy to share.
• Brand Humanization: Behind the scenes or team stories. This builds trust.

3. Monetization: Detecting an Ad-Worthy Post (Low Risk) 🔎

This is the smartest strategy for investing in advertising. MarkettAI assists you in detecting posts with potential:

• The Key Indicator (Engagement): The AI monitors the Engagement Rate of your organic posts. If a post performs significantly better than your average, it is a validation signal that the creative and its message are highly resonant.
• The Next Action: MarkettAI will alert you and suggest converting that validated post into a paid ad. By doing so, you drastically reduce the risk of initial Creative Fatigue and ensure a lower initial CPA.

Never spend money testing ideas. Use organic content to validate ideas for free. Only invest in those posts that have already demonstrated high engagement. This is the basis of low-risk advertising investment in Starter Mode.