Starter Platform (assisted mode)
The Red Alert: Assisted Rotation and the Fatigue Score 🛑
The Creative Rotation is the most important defensive action against ROI loss. In Starter Mode, this action is your responsibility. The BOOST System assists you by giving you the precise diagnosis through the Fatigue Score, eliminating the need to guess when you should act.
1. What is the Fatigue Score? (The AI Diagnosis) 🧠
The Fatigue Score is a number (0 to 100) that MarkettAI calculates for each of your active ads. It measures the level of saturation or burnout that creative has reached in your audience.
- Score Sources: The calculation is based on the combination of a high Frequency (the audience has seen it too much), a drop in CTR, and a dangerous rise in CPA.
- Purpose: It provides you with a single, clear metric to know, in real-time, if an ad is about to become inefficient.
2. Guide to Score Interpretation (When to Act) 🚦
| Score Range | Diagnosis | Manual Action Required |
|---|---|---|
| 0 - 30 | Low. The ad is efficient and still has useful life. | Keep active and monitor. |
| 31 - 60 | Medium. Decline has started; CPA may begin to rise. | Monitor every 12 hours. Prepare replacement. |
| 61 - 100 | Critical. The ad is rapidly losing ROI (Money Loss). | PAUSE IMMEDIATELY and Rotate. |
3. Executing Rotation (The Manual Action) ⏸️
Once the AI gives you a Critical Fatigue Score (>60), your action is simple and binary:
- Stop-Loss: Go to the campaign in your dashboard and click the ON/OFF switch to immediately pause the ad with the Critical Score. This stops the inefficient spending.
- Injection of New Creative: Launch the new creative variant you had prepared. Rotation is essential: pausing is not enough, you must replace to maintain the sales flow.