Financial Control: Budget is Your Manual Limit 💸

In Starter Mode, you are your own Chief Financial Officer (CFO). Budget management is completely manual. This means that scalability and spending cuts on losing ads are actions you must take, based on the CPA and ROAS data that MarkettAI provides you.

1. Initial Budget Allocation (The Base) 💰

The platform will ask you for a daily or total budget for your campaign. Use this guide to start safely:

• Low Daily Budget (Testing): Always start with a low daily budget (e.g., €5 to €10) for each ad set. This minimizes potential ROI loss while the platform optimizes and learns.
• Frequent Monitoring: Since you don't have The Financial Control Algorithm active, you must check the CPA and ROAS at least twice a day to prevent a losing ad from continuing to spend your money.

2. Manual Scalability (Increasing Spend) ⏫

You should only increase the budget for an ad or campaign when two conditions are met:

• Proven Profitability: The ROAS is consistently profitable (>1) and the CPA remains within your maximum target.
• Gradual Increases: Never double the budget suddenly. Increase the daily budget in increments of no more than 20% every 48 hours to give the platform time to re-optimize without skyrocketing costs.

3. Cutback and Loss Control (Manual Stop-Loss) 📉

If the CPA rises above your target or the Fatigue Score is Critical, the action is to cut back or pause:

The action of Immediate Pause (Stop-Loss) is the most powerful tool for a manual manager. If the ad is not profitable, it must be stopped. Financial Control Algorithm (Pro Plan) does this automatically for you, preventing ROI loss before it becomes critical. In Starter Mode, this is your Priority 1 responsibility.