Organic Content: The Brand Foundation and Free Testing Bank ⭐

The Pillar 3 (Content and Flow) is your most valuable long-term asset. Organic content is the language of your brand; it is what allows you to build trust, maintain your presence, and, critically, validate ideas before risking your advertising budget on them.

1. Brand Value and Trust (The Foundation) 🤝

People buy from brands they know and trust. Paid ads are intrusive; organic content is appealing. The more solid your organic content is, the better your ad performance will be:

• Decrease in CPA: A strong brand profile reduces user resistance to the sale and improves the conversion rate when they see a paid ad.
• Value Content: Focus on solving problems, educating, or entertaining, not just selling. The goal is for people to follow you, not block you.

2. Consistency and Flow (The Presence Insurance) 📅

Inconsistency makes you disappear from the networks. You must establish a publication rhythm that you can maintain without saturating your audience.

• Constant Flow: MarkettAI uses the Flow Score to measure whether you have a healthy publication rhythm. A low Score means risk of losing relevance.
• Do Not Saturate: Posting too much promotional or low-value content scares away the audience. Prioritize quality and variety.

3. The Free Testing Bank (Monetization) 🧪

The most strategic function of organic content is its ability to act as a filter. You don't have to guess which ad will work; organic content tells you for free.

Every organic post with a high Engagement Rate (many likes, comments, or shares) is free proof that the idea is profitable. MarkettAI helps you detect these gems to convert them into paid ads, ensuring your budget is only spent on already validated content.