Starter Mode: The Guide to Autonomy and Assisted Growth

The Starter Plan is designed to give you autonomy and eliminate basic mistakes when launching your digital advertising. Unlike the Pro Plan, this mode does not execute actions autonomously, but rather acts as a 24/7 personal assistant that tells you exactly what to do, when to do it, and why. This documentation block is your guide to mastering the fundamentals of digital marketing and operating the platform profitably.

Goal of Starter Mode: Not Outsourcing, but Autonomy

In Starter Mode, you maintain control of the execution. MarkettAI gives you the AI diagnosis and the "Next Best Action"; your role is to apply it. The goal is for you to learn the optimization processes that will allow you to grow to the point where Total Delegation (Pro Plan) becomes the financially inevitable decision.

Section Index: Platform Guide

This section will guide you through the following points:

Strategic Fundamentals

1. 💡 The Three Pillars of Advertising Success

   Strategic framework: Ads, Audience, and Content as the foundation for any campaign.

2. 📸 The Psychology of the Creative: Keys to Capturing Attention

   Principles for creating high-impact ads that stop the scroll.

3. 🎯 Ideal Audience Guide: Segmentation and Activity Peaks

   How to define your customer (Buyer Persona) and the key hours for maximum performance.

4. ⭐ The Strategic Value of Organic Content: Brand and Flow

   Using organic content as a free testing bank and insurance against Creative Fatigue.

5. 🔄 The Campaign Life Cycle: Create, Optimize, Retire

   Phases of a successful campaign and the crucial moment to pause or rotate an ad.

Manual Operation Tools

1. 🛠️ Manual Ad Creation: Using the AI Generator

   Step-by-step flow to launch your first test campaign with AI assistance.

2. 📊 Monitoring and Basic Metrics: Dashboard, Vanity vs. Business

   Focusing on ROAS and CPA; ignoring vanity metrics that do not generate profitability.

3. 🛑 Creative Rotation (Assisted Manual): Interpreting the Fatigue Score

   AI diagnosis indicating when an ad is losing money and must be paused.

4. 💸 Budget and Ad Spend Management (Manual): Expense Control

   How to scale or cut back spending (Stop-Loss) based on ad profitability.

5. 🗓️ Assisted Organic Publication Guide: When to Publish and Monetization

   Strategy for converting high-engagement organic posts into profitable ads.

6. 💬 The Inefficiency Score and AI Suggestions: The Next Best Action

   The Central Manager's diagnosis and the actions the user must manually execute.

7. ⬆️ Requirements and Benefits of the Leap to Total Delegation (Pro Plan)

   When and why to migrate to the Pro Plan to eliminate manual work (the bottleneck).