Application modules
Conversational AI Assistant: Instant Support and Strategy
The Conversational AI Assistant (MarkettAI Chat) is your immediate point of contact within the platform. Permanently located in the bottom right corner, this chat uses Artificial Intelligence to provide technical support, real-time data analysis, and strategic advice.


1. Location and Access 💬
- Icon: It is represented by a chat bubble icon or the MarkettAI logo, and is visible in all sections of the application.
- Availability: The AI assistant is available 24 hours a day, 7 days a week, and is not subject to human support hours.
2. Key Functionalities 🤖
The AI assistant can answer a wide range of questions, divided into three main categories:
3. Integration with Live Data
One of the greatest advantages of the Assistant is its ability to access the updated data of your account (campaigns, budget, ROAS). When you ask "How is my CTR?", the assistant consults the metrics of your ad account and answers with the exact value and a contextualized insight.