Markettai can be used in two ways, and you choose one during sign-up. The switch to change it is always at hand afterwards, in the app's navigation menu.

• Guided mode. The app shows you what is essential and makes the technical decisions for you. The screens get to the point and put first what you have to do today.
• Expert mode. The full views open up, with more control and more numbers. Creatives shows the detail of each item and Performance adds the advanced metrics.

Expert mode is available from the Pro plan upwards. If you are on Free, Core or Starter and try to switch it on, the app explains this and offers you a plan change; in the meantime it stays in guided mode, where everything works the same except the advanced detail.

Changing mode alters neither your data nor your campaigns: it only changes how much the application shows you.