The Boost assistant is the chat you have inside Markettai. You write to it the way you would write to a person, with no formulas or commands. Among other things, it understands:

• How to use the app: "How do I connect Facebook?", "Where do I change my budget?".
• Marketing in general: "How can I improve my page?", "What should I put in an ad for a promotion?".
• Your own brand: "How is my brand defined?", "Which words do I prefer to use?".
• Rewriting a text in your tone: you paste a text and it rewrites it the way you speak.
• Definitions: "What is CTR?", which is the click-through rate, the share of people who click your ad after seeing it.
• Content ideas: "Give me an idea for a reel", "Suggest three ad ideas". If you do not say whether you want a post or an ad, it asks before suggesting anything.

If you ask something unrelated to marketing or to Markettai, it tells you so instead of inventing an answer.

It answers in the language your app is set to. If you write to it in another language, it answers in that one. When it adapts a text for you, it keeps the language of the original unless you ask for a translation.

Your numbers. If you ask how your campaigns are doing ("How are my ads doing this month?", "Is my CTR good?"), it answers with your account's real totals for that period and how they changed against the previous one: spend, clicks, CTR, purchases, cost per purchase and return. It does not split them by campaign, channel or ad, and it tells you so if you ask. For that detail and for the automatic system's activity, go to the Performance screen (see «Performance»).