The Posts screen is where you prepare and schedule the posts for your Instagram and your Facebook: photos, carousels, stories and reels that people see without you paying for it.

To create them you have the Magic Post generator. You give it your idea in one sentence, choose what kind of message it is (promotional, educational, informative, entertaining, testimonial or interactive) and which format you want, and the AI gives you back up to three versions ready to review, edit and schedule. A carousel or a reel always comes back as a single proposal, because it is a sequence with a beginning and an end, not three alternatives to choose between.

Every post also carries a switch that decides whether it can later become a paid ad. If you leave it on and that post does very well, the automatic system can promote it for you (see «What the system does while you sleep»). If you switch it off, it will never be promoted, however good its results are.

The most common mistake when starting out is expecting three versions every time: with carousels and reels, seeing only one is normal, not a fault.