Every plan uses the same application and the same content generators. What changes from one to another is how much you can generate, how much the system decides on its own and which screens you see.

• Free. You sign in, look at your data, use the Academy and change your settings, but you cannot generate content or create campaigns.
• Core and Starter. You create ads and posts normally. The automatic system watches the account and stops an ad that is bleeding money, but every other change is proposed to you and decided by you (see «What each plan automates»). The difference between the two is the AI credits they bring each month (see «Plans and advertising spend limits»).
• Pro and Master. Two things are added: expert mode, with the advanced screens (see «Switching between guided and expert mode»), and the option of letting the system carry out changes on its own, if you switch that automation on.

The most common mistake when starting out is expecting the app to publish on its own from day one. On Free, Core and Starter nothing is published without your approval.