Inside the assistant chat there is a button called Brand. It starts switched off every time you open a new conversation, and switching it on makes the assistant answer using your business profile instead of treating you as a generic business. That profile is the one you filled in when you signed up (see «What happens when you sign up and why we ask you questions»).

With Brand mode on you can:

• Look up what is stored: "Who is my target audience?", "Which words do I avoid?".
• Rewrite a text in your tone: you paste a text and it rewrites it while keeping your prices, your dates and your links, changing only the way it is said.
• Change something in your profile for good: adding a word to your list of preferred terms, for instance. You can say it in your own words ("I'd rather the word offer never appeared in my texts"). The assistant shows you the change first and you confirm or cancel. It never touches your profile without your confirmation, and if your profile changes in the meantime it asks you to request it again.

When an answer has genuinely used your profile, you will see the note "Adapted to your brand" next to it.