The Creatives screen is your material library: every image, video and text you have generated or uploaded is stored here, ready to reuse in ads, posts or pages without creating it again.

Everything you generate from the assistant chat appears here too, automatically and under the same name you saw in the conversation, so you can find it afterwards (see «What the assistant understands»).

The screen looks different depending on which mode you are in: simplified in guided mode, and with more control over each item in expert mode (see «Switching between guided and expert mode»).

The most common mistake when starting out is generating new things without checking whether you already have something similar. Every AI generation spends credits (see «AI credits and what happens when they run out») and reusing what is already in the library costs nothing.